In a keynote at the VivaTech conference, IBM Chairman, President and CEO Ginni Rometty called on technology companies to adopt principles to protect client data and insights, and ensure the responsible and transparent use of artificial intelligence and other new technologies. "Every organization that develops or uses AI, or hosts or processes data, must do so responsibly and transparently. Companies are being judged not just by how we use data, but by whether we are trusted stewards of other people's data," Rometty said. "Society will decide which companies it trusts." Rometty underscored IBM's Principles for Trust and Transparency, which enumerate the company's decades-long approach to handling its clients' data and insights.